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Sunshine Blog

Insights from Mark

22 years of cleaning exteriors across metro Atlanta. The lessons that actually matter.

Article · 2026-06-17 · By Mark Paonessa

How often should you soft wash your Marietta home?

The honest cadence for every Marietta exterior surface — siding, roof, driveway, deck, gutters — calibrated to East Cobb canopy, Atlanta pollen, and our specific humidity. After 22 years of running this route, here's what we actually see.

Article · 2026-06-01 · By Mark

When should I have my roof soft-washed in Atlanta?

Every 3 to 5 years, spring or fall, before the black streaks get severe. The Atlanta-specific timeline by neighborhood and roof orientation — and how to read the signs your roof is overdue.

Article · 2026-05-31 · By Mark

Black streaks on your roof, explained

The black streaks aren't dirt — they're a living algae called gloeocapsa magma, and it's eating the limestone in your shingle granules right now. Here's the science, and what to do about it.

Article · 2026-05-29 · By Mark

Pressure Wash vs Soft Wash: Which Method Your Home Actually Needs

The single biggest source of home exterior damage isn't dirt — it's the wrong cleaning method on the wrong surface. Here's how to know which is which, and why it matters for your warranty.

Article · 2026-05-29 · By Mark

ARMA-Approved Roof Cleaning Explained: Why It Matters for Your Shingle Warranty

If a roof cleaner doesn't mention ARMA, the work they do may void your shingle manufacturer's warranty. Here's what ARMA-approved means and why every Atlanta homeowner should ask before scheduling.

Article · 2026-05-29 · By Mark

The Metro Atlanta Exterior Maintenance Cycle: How Often to Clean Every Part of Your Home

The honest cleaning frequency for soft wash, roof soft wash, gutters, driveway pressure washing, and windows — based on 22 years of Atlanta climate, pollen, and tree-coverage data.